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Liling New Century Art Gallery Co.,Ltd. is located at No. 198 Zuoquan South Road, Liling City, Hunan Province with the construction area of 12,000 square meters, including a new century art museum, a five color workshop under glaze and a visitor experiential center, which is set exhibition, production, R&D and sales in a new cultural company. In 2012 New Century Art Museum, the first porcelain&wine culture art museum in China and an excellent foreign-related visit site in Hunan Province, won the national AAA state grade tourism scenic spot, name of which is embossed by Huang Yongyu who is the grandmaster of the painting and called "wizard ". New Century Art Museum has the unique landscape that combines culture, artistry and appreciation. It also has “the New Century Eight Senes” such as wine from outer space, corful night, dissussing uder the flower and drink on the wind, which integrates culture and art into the landscape and uses ceramics, sculptures, curtain walls, potted plants, pavilions and other forms to elaborate on ceramic culture and wine culture incisively and vividly.
The New Century Art Gallery has a master studio with the resident masters such as Chinese ceramic maestro Liu Jinsong, Hunan industrial art Yi Longhua and young ceramic artist Rong Hao. Well-known master in calligraphy and painting from all over the country have often been attracted to here by its reputation as a scenic spot to make artistic creations. At present, it has become an artistic station that national artists create the five-color ceramics under glaze.
Background of establishment : In the 1990s, traditional winebottle and household porcelain were simple in style with low-added value. Few enterprises in the entire porcelain city of Liling were willing to produce ceramic winebottle. New century ceramics made a start from what others wouldn't and made originally ordinary products become different. There was a pioneering courage and innovative spirit at the beginning.
In 1982, "New Century" company mainly manufactured supporting products of ceramic industry such as refractory materials and kiln furniture. In 1996, it started to manufacture ceramic winebottles began, the number of products was increasing as more and more orders were placed. After taking over as the general manager of New Century Ceramic in 2005, Lixue applied the unique five-color porcelain technology under glaze in the production of ceramic winebottles, introduced advanced equipment, strengthened research and development of technology, and cooperated with a group of maestros to promote artistic refinements that injected Chinese painting art and passion for porcelain into the wine culture. Gradually increasing of he exquisite art porcelain winebottles and constantly improving of the popularity of“New Century” make the guests attracted to be here by its reputation are beyond the reception capacity of the company. For winebottles more than ten thousand with different styles, the special place for its setting should be emptied. In 2009, Li Xue with innovative spirit invested more than 60 million after decision-making by discussion of board of directors in the company to build the New Century Art Gallery covering an area of 12,000 square meters in order to let more people understand this kind of art, even personally experience the joy of making ceramics. The first porcelain wine-culture theme art museum in China was born, and a national AAA tourist attraction were successfully created, which started ceramic culture tourism in China.
Since opening in 2011, the New Century Art Gallery has been persisted in opening to the public free of charge and has received tourists around one hundred thousand from all over the country and overseas, including tourists from Britain, the United States, Japan, Korea and Hong Kong and Taiwan. The New Century Art Gallery, the must-visit attraction of the municipal party committee and the municipal government for great reception, has become a visiting card for the display of the five-color ceramic culture under glazed and the development of the ceramic industry in the Liling area. Vice chairman of the National People's Congress Chen Zhili, secretary of the provincial party committee and director of the Standing Committee of the Provincial People's Congress Xu Shousheng, deputy secretary of the provincial party committee and governorof of a province Du Jiahao, deputy secretary of the provincial party committee Sun Jinlong and other leaders visited the New Century Art Gallery successively and gave a good appraisal to the development model by integration of culture and recreation industry.
The New Century Art Gallery Company is the first one to launch the “Pottery making Experience Tourism” in Liling. FAW Volkswagen riders and tourists from Pocheon of Korea experienced the production of Liling ceramic in the New Century Art Gallery and took away their own ceramic works, who in the interview said that their impression for Liling ceramic is more profound through the "experience" model. The New Century Art Gallery Company has first developed BIO art ceramic water purifier, tobacco pipe, cigarette holder, vacuum cup, classical drinking vessel, green tea-things and other "tourist ceramics", which has been widely praised by the market.
In order to expand the influence of the art gallery, the New Century Art Gallery has held a series of exhibition of paintings and art exhibitions. In 2011, the calligraphization of famous calligraphy artist Mr. Hu Yunfu was held in the art gallery, and the exhibition of famous porcelain artist in Liling city was also held in the art gallery in the same year. In 2012, the “Friendship-spanned Himalayan, China-Nepalese Painting and Calligraphy Exhibition”affected the whole country was held, which was carried a cover story by Xinhua News Agency, People's Daily, Phoenix and Hunan Satellite TV. In 2013, the “Works Exhibition of Hunan Master Painting Into the Liling” and the “Works Exhibition of Members in Zhuzhou Calligraphy Association” were held. In 2014, the “Combination of Hunan and Hebei, All cajeput are in spring”calligraphy and painting exhibition of Zhou Shu and Xue Congshu were held.
Under the trend of integration of cultural industry and related industry, Liling New Century Art Museum Co., Ltd. will take advantage of the momentum of this trend to continue to highly hold the flag for carrying forward five colors under glaze and meet various challenges from the market based on new concept, new channel, new product and new style and features of team.
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